Tvorba plánu integrované marketingové komunikace – Bc. Aleš Strnad
Bc. Aleš Strnad
Master's thesis
Tvorba plánu integrované marketingové komunikace
Creation of plan of integrated marketing communication
Language used: Czech
Date on which the thesis was submitted / produced: 28. 3. 2006
Identifier:
https://is.ambis.cz
Thesis defence
- Date of defence: 12. 6. 2012
- Supervisor: Marcela Zamazalová
- Reader: Josef Malý
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISBanking Institute/College of Banking
Master programme / field:
Economics and Management / Management
Theses on a related topic
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