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Ing. Ogulcan Uçar

Master's thesis

Barriers and drivers to the sharing economy from the customer perspective

Barriers and drivers to the sharing economy from the customer perspective
Abstract:
Tato studie si klade za cíl prozkoumat hybné síly a překážky sdílené ekonomiky pro mladé imigranty v České republice a také to, jak tyto hybné síly a překážky ovlivňují zkušenosti těchto zákazníků. V rámci kvalitativní výzkumné strategie byly provedeny hloubkové rozhovory s uživateli sdílené ekonomiky. Studie ukázala, že zatímco negativní zpětná vazba, nekonzistence a nejistota byly hlavními překážkami …more
Abstract:
This study aims to investigate the drivers and barriers of sharing economy for young immigrants in the Czech Republic, as well as how these drivers and barriers impact those customers' experiences. In-depth interviews with users of the sharing economy were conducted as part of a qualitative research strategy. The study indicated that while negative feedbacks, inconsistency and uncertainty were the …more
 

Keywords

Sharing Economy Customer Experience Barriers Drivers Customer Preferences
 
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2023
Identifier: https://is.muni.cz/th/fm74w/

Thesis defence

  • Date of defence: 22. 6. 2023
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ph.D. Prateek Kalia

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management

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