Ing. Nia Todua
Master's thesis
Social Media Marketing
Social Media Marketing
Anotácia:
The study's primary goal is to determine how social media marketing activities influence consumer behavior in the healthcare sector. The first part of the thesis analyzes contemporary views on social media and shows the role of social media marketing activities in the Healthcare Industry. Research hypotheses are formulated based on critical analysis of literature materials. The research uses the method …viacAbstract:
The study's primary goal is to determine how social media marketing activities influence consumer behavior in the healthcare sector. The first part of the thesis analyzes contemporary views on social media and shows the role of social media marketing activities in the Healthcare Industry. Research hypotheses are formulated based on critical analysis of literature materials. The research uses the method …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021
Identifikátor:
https://is.muni.cz/th/psfn0/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2021
- Vedúci: Ing. Dušan Mladenović, Ph.D.
- Oponent: Ph.D. Prateek Kalia
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Business Management / Business Management
Práce na příbuzné téma
-
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Trupeshkumar kanubhai Patel -
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Social Media Marketing
Anemilia Sobalvarro -
Social Media Marketing
Truc Pham Thanh -
The impact of social media marketing on brand loyalty
Nirmmal Thekkummalayil Kunjumon -
Social Media Marketing
Md Zakaria Chowdhury Risart -
The role of digital and social media marketing in consumer behaviour
Alina Koltykova -
Social Media Marketing
Jakub Patkoš