Ing. Nia Todua

Master's thesis

Social Media Marketing

Social Media Marketing
Anotácia:
The study's primary goal is to determine how social media marketing activities influence consumer behavior in the healthcare sector. The first part of the thesis analyzes contemporary views on social media and shows the role of social media marketing activities in the Healthcare Industry. Research hypotheses are formulated based on critical analysis of literature materials. The research uses the method …viac
Abstract:
The study's primary goal is to determine how social media marketing activities influence consumer behavior in the healthcare sector. The first part of the thesis analyzes contemporary views on social media and shows the role of social media marketing activities in the Healthcare Industry. Research hypotheses are formulated based on critical analysis of literature materials. The research uses the method …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2021
  • Vedúci: Ing. Dušan Mladenović, Ph.D.
  • Oponent: Ph.D. Prateek Kalia

Citační záznam

Plný text práce

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Zveřejněno v Theses:
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Business Management / Business Management