Business plan of Bếp nhà Gà - An authentic Vietnamese food taste.

Nguyen Xuan Mi Hoang

Bakalářská práce

Anotace:

This thesis aims to develop a business plan for opening a Southern Vietnamese-flavored restaurant in Prague and the feasibility of this project. The thesis is divided into two parts: theoretical and practical. The theoretical part describes definitions of business types, methods, and related tools for developing a business plan. Additionally, it dives into the operational elements such as operating a business in the market, studying the characteristics, processes, and methods in business evaluation. The practical part, based on the theoretical part, analyses the basic characteristics of the business, reviews the development of the business by analyzing strategical and financial aspects. The thesis will show whether this project can be implemented or not.

Abstract:

This thesis aims to develop a business plan for opening a Southern Vietnamese-flavored restaurant in Prague and the feasibility of this project. The thesis is divided into two parts: theoretical and practical. The theoretical part describes definitions of business types, methods, and related tools for developing a business plan. Additionally, it dives into the operational elements such as operating a business in the market, studying the characteristics, processes, and methods in business evaluation. The practical part, based on the theoretical part, analyses the basic characteristics of the business, reviews the development of the business by analyzing strategical and financial aspects. The thesis will show whether this project can be implemented or not.

Klíčová slova

Entrepreneurship, Business plan, Starting a business, Financial analysis, Vietnamese restaurant

Keywords

Entrepreneurship, Business plan, Starting a business, Financial analysis, Vietnamese restaurant

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 5. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 17. 6. 2024
• Vedoucí: Aleš Kubíček
• Oponent: Natálie Bruder Badie

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration