Kateryna Karielina

Master's thesis

Social networks and their impact on online retail and consumers behaviour

Social networks and their impact on online retail and consumers behaviour
Abstract:
Modern society is very changeable, technologies are evolving rapidly, thus accompanying their implementation in various spheres of human life. Modern digital technologies contribute to the emergence of new aspects of consumer behavior, which actively use modern information and communication tools in the decision-making process for the purchase of goods and services. Most of them create content platforms …more
Abstract:
Modern society is very changeable, technologies are evolving rapidly, thus accompanying their implementation in various spheres of human life. Modern digital technologies contribute to the emergence of new aspects of consumer behavior, which actively use modern information and communication tools in the decision-making process for the purchase of goods and services. Most of them create content platforms …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 6. 12. 2021

Thesis defence

  • Date of defence: 31. 1. 2022
  • Supervisor: Antonín Pavlíček
  • Reader: Jan Zouhar

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/85011

Vysoká škola ekonomická v Praze

Master programme / field:
Aplikovaná informatika / Information Systems Management