Bc. Anna Gordeeva

Master's thesis

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Abstract:
This Diploma Thesis work is based on such definitions as new media and marketing communication. First of all, I have studied theoretical bases of these definitions. Then I have applied my knowledge be means of making a research among employees of the “ETK Toledo” Ltd (company, which is situated in the city of Nizhny Novgorod, Russia). As a type of new media, I have chosen a website with a recently …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Dagmar Sieglová, M.Ed.

Citation record

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