Marketing Strategy for Starbucks café in the Ukrainian market – Oleksandra Nikitina
Oleksandra Nikitina
Master's thesis
Marketing Strategy for Starbucks café in the Ukrainian market
Marketing Strategy for Starbucks café in the Ukrainian market
Abstract:
Cílem této diplomové práce je provedení průzkumu a důkladné analýzy pro navržení nového trhu pro mezinárodní společnost. V případě kladného doporučení ohledně vstupu na trh je vypracována a předložena marketingová strategie a marketingový mix. Hlavní ideou tématu je navrhnout efektivní strategii pro Starbucks Corporation, celosvětový řetězec kaváren a specializovaného prodejce kávy, pro vstup na ukrajinský …moreAbstract:
The goal of this thesis is to conduct a research and thorough analysis of the suggested new market for international company. In case of positive recommendation regarding market entry, marketing strategy and marketing mix are to be developed and proposed. The central idea behind the topic is to suggest efficient marketing strategy for Starbucks Corporation, global coffeehouses chain and coffee specialties …more
Language used: English
Date on which the thesis was submitted / produced: 20. 11. 2012
Identifier:
http://www.vse.cz/vskp/eid/40136
Thesis defence
- Date of defence: 5. 2. 2014
- Supervisor: Petr Král
- Reader: Stanislav Richter
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/40136
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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