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Bc. Veronika Stránská

Bachelor's thesis

Podniková kultura v hotelovém průmyslu

Corporate culture in the hotel industry
Abstract:
Práce pojednává o problematice podnikové kultury v mnoha aspektech. Zaměřuje se na podnikovou kulturu cestovní agentury Martin Tour, s.r.o. Podnikovou kulturou analyzuje a komparuje s paradigmaty správně fungující podnikové kultury. V důsledku komparace charakterizuje zjištěné úskalí v podnikové kultuře společnosti Martin Tour a následně navrhuje řešení a doporučení pro zlepšení. Navrhuje konkrétní …more
Abstract:
The work deals with the issue of corporate culture at various aspects. It focuses on corporate culture of travel agency Martin Tour ltd. It analyses the corporate culture and compares it with paradigms of properly functioning corporate culture. As a result of com-parison it defines discovered difficulties of corporate culture in the company Martin Tour and consequently suggests solutions and recommendations …more
 

Keywords

management restrukturalizace sanace trh diverzifikace kvalita zákazník etika management restructuring redevelopment market diversification quality customer ethics
 
Language used: Czech
Date on which the thesis was submitted / produced: 22. 4. 2015
Identifier: http://is.vsh.cz/th/13122/vsh_b/

Thesis defence

  • Date of defence: 2. 6. 2015
  • Supervisor: PhDr. Marek Merhaut, Ph.D.
  • Reader: doc. Mgr. Ing. Karel Chadt, CSc.

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management

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