Definování konkurenční výhody podniku Nokian Tyres s.r.o. a její zobchodování – Bc. Petra Veselá
Bc. Petra Veselá
Master's thesis
Definování konkurenční výhody podniku Nokian Tyres s.r.o. a její zobchodování
Definition of company's competitive advantage of Nokian Tyres s.r.o. and its trading
Abstract:
V diplomové práci je řešena problematika definování konkurenční výhody daného podniku a její zobchodování. Na základě posouzení, zhodnocení a analýzy získaných informací o vybraných problémech a jejich konfrontace s teoretickými, dosud známými podklady, je cílem diplomové práce zhodnocení, zda-li podnik má vhodně identifikovanou a definovanou konkurenční výhodu, zda je obchodovatelná a zda ji podnik …moreAbstract:
The thesis approaches the problem of defining the company competitive advantages and its trading. Based on the assessment, evaluation and analysis of the information about problems and their confrontation with theoretical, previously known elements, the thesis aim is to evaluate whether the company has appropriately identified and defined competitive advantage, whether it is tradable and whether the …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier:
https://is.vsfs.cz/th/zrn8j/
Thesis defence
- Date of defence: 26. 6. 2014
- Supervisor: Ing. Pavla Břečková, Ph.D.
- Reader: Ing. Mgr. Jaromír Tichý, MBA
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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