Generation Z buying behavior in fashion industry – Yelyzaveta Vasylieva
Yelyzaveta Vasylieva
Master's thesis
Generation Z buying behavior in fashion industry
Generation Z buying behavior in the fashion industry
Abstract:
This Master’s thesis studies the buying behavior of Generation Z within the context of the fashion industry. The research seeks to identify the crucial trends, habits, and other factors that shape Gen Z’s purchase decisions, with an emphasis on their attitudes toward sustainability, individuality, and technology. To aim this objective, qualitative research was conducted that included in-depth interviews …moreAbstract:
This Master’s thesis studies the buying behavior of Generation Z within the context of the fashion industry. The research seeks to identify the crucial trends, habits, and other factors that shape Gen Z’s purchase decisions, with an emphasis on their attitudes toward sustainability, individuality, and technology. To aim this objective, qualitative research was conducted that included in-depth interviews …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier:
https://vskp.vse.cz/eid/89898
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Martin Machek
- Reader: Michaela Machovičová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89898
Vysoká škola ekonomická v Praze
Master programme:
Management
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