Generation Z buying behavior in fashion industry – Yelyzaveta Vasylieva
Yelyzaveta Vasylieva
Diplomová práce
Generation Z buying behavior in fashion industry
Generation Z buying behavior in the fashion industry
Anotace:
This Master’s thesis studies the buying behavior of Generation Z within the context of the fashion industry. The research seeks to identify the crucial trends, habits, and other factors that shape Gen Z’s purchase decisions, with an emphasis on their attitudes toward sustainability, individuality, and technology. To aim this objective, qualitative research was conducted that included in-depth interviews …víceAbstract:
This Master’s thesis studies the buying behavior of Generation Z within the context of the fashion industry. The research seeks to identify the crucial trends, habits, and other factors that shape Gen Z’s purchase decisions, with an emphasis on their attitudes toward sustainability, individuality, and technology. To aim this objective, qualitative research was conducted that included in-depth interviews …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 12. 5. 2023
Identifikátor:
https://vskp.vse.cz/eid/89898
Obhajoba závěrečné práce
- Obhajoba proběhla 5. 6. 2023
- Vedoucí: Martin Machek
- Oponent: Michaela Machovičová
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89898
Vysoká škola ekonomická v Praze
Magisterský studijní program:
Management
Práce na příbuzné téma
-
Attitudes towards sustainability in the fast fashion industry among young consumers in the Czech Republic
Sabrina Mamedova -
Importance of sustainability within the fashion industry in the purchase decision making process of Gen Z.
Gyuzal Kuspakova -
Consumer behavior in fashion industry.
Komal Verma -
The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry
Selin Senyuva -
Sustainable development and fashion industry - together or apart? The empirical evidence analysis
Kristina Simakova -
The role of Brick-and-mortar store in an omnichannel shopping experience of Generation Z within the fashion industry
Kuspakova Kuspakova -
Návrh na uspořádání bazaru oblečení na podporu udržitelné módy a nákupy z fast fashion řetězců generace Z v Uherském Hradišti
Veronika Miklášová -
Vliv fast fashion řetězců na nákupní rozhodování Generace Z
Kristýna Kupczaková