Valiantsin Hlekau

Master's thesis

Judgmental Biases and Consumer Behaviour in Smartphone Selection

Judgmental Biases and Consumer Behaviour in Smartphone Selection
Abstract:
The master thesis is focused on the issue of contemporary judgmental biases found and observed among the consumers while selecting a smartphone. The smartphone was chosen as a subject of research due to the fact that it’s a multifunctional device, which has relatively recently become an integral part of our lives by being used in work, leisure and other aspects of life. The master thesis consists of …more
Abstract:
The master thesis is focused on the issue of contemporary judgmental biases found and observed among the consumers while selecting a smartphone. The smartphone was chosen as a subject of research due to the fact that it’s a multifunctional device, which has relatively recently become an integral part of our lives by being used in work, leisure and other aspects of life. The master thesis consists of …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2023

Thesis defence

  • Date of defence: 1. 2. 2024
  • Supervisor: Štěpán Bahník
  • Reader: Zuzana Kvítková

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/91763

Vysoká škola ekonomická v Praze

Master programme:
Management

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