Judgmental Biases and Consumer Behaviour in Smartphone Selection – Valiantsin Hlekau
Valiantsin Hlekau
Master's thesis
Judgmental Biases and Consumer Behaviour in Smartphone Selection
Judgmental Biases and Consumer Behaviour in Smartphone Selection
Anotácia:
The master thesis is focused on the issue of contemporary judgmental biases found and observed among the consumers while selecting a smartphone. The smartphone was chosen as a subject of research due to the fact that it’s a multifunctional device, which has relatively recently become an integral part of our lives by being used in work, leisure and other aspects of life. The master thesis consists of …viacAbstract:
The master thesis is focused on the issue of contemporary judgmental biases found and observed among the consumers while selecting a smartphone. The smartphone was chosen as a subject of research due to the fact that it’s a multifunctional device, which has relatively recently become an integral part of our lives by being used in work, leisure and other aspects of life. The master thesis consists of …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 12. 2023
Identifikátor:
https://vskp.vse.cz/eid/91763
Obhajoba závěrečné práce
- Obhajoba proběhla 1. 2. 2024
- Vedúci: Štěpán Bahník
- Oponent: Zuzana Kvítková
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91763
Vysoká škola ekonomická v Praze
Master programme:
Management