Unmasking Greenwashing: Analysis of Corporate Communication Practices and Regulatory Framework – Bc. Béatrice KOUBAYOVÁ
Bc. Béatrice KOUBAYOVÁ
Master's thesis
Unmasking Greenwashing: Analysis of Corporate Communication Practices and Regulatory Framework
Unmasking Greenwashing: Analysis of Corporate Communication Practices and Regulatory Framework
Abstract:
This research, using content analysis answered the question: "To what extent does the Group SEV.EN deploy greenwashing in its communication?" It revealed that Czech energy company, Sev.en, prominently employs greenwashing in its communi-cation strategies, evident across its website, ESG reports, and branding. The use of unrelated visual cues and vague claims suggests a deliberate effort to mislead …moreAbstract:
This research, using content analysis answered the question: "To what extent does the Group SEV.EN deploy greenwashing in its communication?" It revealed that Czech energy company, Sev.en, prominently employs greenwashing in its communi-cation strategies, evident across its website, ESG reports, and branding. The use of unrelated visual cues and vague claims suggests a deliberate effort to mislead …more
Language used: English
Date on which the thesis was submitted / produced: 29. 5. 2024
Thesis defence
- Supervisor: doc. Mgr. Zdeněk Opršal, Ph.D.
Citation record
ISO 690-compliant citation record:
KOUBAYOVÁ, Béatrice. \textit{Unmasking Greenwashing: Analysis of Corporate Communication Practices and Regulatory Framework}. Online. Master's thesis. Olomouc: Palacký University Olomouc, Faculty of Science. 2024. Available from: https://theses.cz/id/5g4uuk/.
The right form of listing the thesis as a source quoted
KOUBAYOVÁ, Béatrice. Unmasking Greenwashing: Analysis of Corporate Communication Practices and Regulatory Framework. Olomouc, 2024. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Přírodovědecká fakulta
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Přírodovědecká fakultaPalacký University Olomouc
Faculty of ScienceMaster programme / field:
Global Development Policy / Global Development Policy
Theses on a related topic
- No theses on a related topic available.
Name
Posted by
Uploaded/Created
Rights