Ekaterina Semina

Bachelor's thesis

Reputation management in hotel marketing

Reputation management in hotel marketing
Abstract:
Cílem této bakalářské práce je analyzovat využití Reputation managementu v hotelovém marketingu ve vybraných hotelech: Metropol Hotel 5***** v Moskvě a Hilton Prague hotel 5***** v Praze a nabídnout hotelům s doporučení a návrhy na zlepšení. Následně, dosáhnout částečně cíle: prozkoumat jak se starají o reputaci a které nástroje jsou použity při jejich správě; analyzovat přehled web-tránek; zjistit …more
Abstract:
The purpose of this thesis is to show how important reputation management and reviews for hotels are and reach the main aim of the study: analyze the usage of the reputation management in chosen hotels: Metropol hotel 5 star in Moscow and Hilton Prague hotel 5 star in Prague and provide the hotels with recommendations and suggestions. Subsequently reach partial aims: research how do they manage their …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 25. 4. 2017

Thesis defence

  • Date of defence: 5. 6. 2017
  • Supervisor: Ing. Stanislava Belešová, PhD.
  • Reader: Ing. Štěpán Chalupa

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)