Ing. Artem Kamalov

Diplomová práce

Magnitude of Corporate communication with media.

Magnitude of Corporate communication with media.
Anotace:
My work deals with a question of media as a most important tool for the corporations from the point of view of marketing communications. It is also focused on internal and external environment of the company. The goal of this thesis is to investigate the most attractive sources of advertisement and their applying depending on size of the company. In theoretical part corporate communications and media …více
Abstract:
My work deals with a question of media as a most important tool for the corporations from the point of view of marketing communications. It is also focused on internal and external environment of the company. The goal of this thesis is to investigate the most attractive sources of advertisement and their applying depending on size of the company. In theoretical part corporate communications and media …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 1. 7. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 28. 8. 2015
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: PhDr. Ladislava Knihová, MBA

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní