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Lucie Ponížilová

Bachelor's thesis

Potenzial von Location-Based Services im B2C Marketing

The Potential of Location-Based Services in B2C Marketing
Abstract:
The bachelor's thesis deals with researching the potential of location-based services in B2C marketing. The first half of the theoretical part defines the basic principle of location-based services and describes its main application. The second half of the theoretical part deals with the marketing that uses these services. The terms online marketing, B2C marketing and location-based marketing are also …more
Abstract:
Diese Bachelorarbeit beschäftigt sich mit der Erforschung des Potenzials von standortbezogenen Dienstleistungen im B2C-Marketing. In der ersten Hälfte des theoretischen Teils wird das Grundprinzip der Location-Based Services definiert und deren Hauptanwendung beschrieben. Die zweite Hälfte des theoretischen Teils beschäftigt sich mit dem Marketing, das diese Dienstleistungen ausnutzt. Auch die Begriffe …more
 

Keywords

Location-Based Services B2C Marketing Online Supermarkt Online Marketing Košík.cz
 
Language used: German
Date on which the thesis was submitted / produced: 2. 5. 2018

Thesis defence

  • Supervisor: Dipl. Betriebswirt Gerhard Simon

Citation record

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Ponížilová, Lucie. Potenzial von Location-Based Services im B2C Marketing. Zlín, 2018. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studií
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Tomas Bata University in Zlín

Faculty of Humanities

Bachelor programme / field:
Philology / German for Business Administration

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