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Ing. Amal Devassy

Master's thesis

Marketing Communication of Football Clubs through Social Media

Marketing Communication of Football Clubs through Social Media
Abstract:
This thesis aims to unravel the intricacies of market communication in football clubs, focusing on the digital landscape of social media, with particular attention to Manchester United and Arsenal. The primary goal is to investigate and compare the strategies employed by these two premier football clubs in engaging their fan bases through platforms such as Twitter, Instagram, and Facebook. The study …more
 

Keywords

football industry market communication Social Media Football club
 
Language used: English
Date on which the thesis was submitted / produced: 14. 5. 2024
Identifier: https://is.slu.cz/th/s22gz/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Michal Stoklasa, Ph.D.

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