Attitudes of Generation Z towards coffee consumption in Vietnam – Thi Ngoc Ha Nguyen
Thi Ngoc Ha Nguyen
Bachelor's thesis
Attitudes of Generation Z towards coffee consumption in Vietnam
Attitudes of Generation Z towards coffee consumption in Vietnam
Abstract:
This thesis aimed to explore the core attitudes and perceptions of Generation Z towards coffee consumption in Vietnam. In this paper, qualitative approaches were used to interpret the data from in-depth interviews with young Vietnamese consumers. The study revealed that Generation Z in Vietnam considers coffee drinking as a youth culture, which is trendy and globalized. Drinking coffee can be seen …moreAbstract:
This thesis aimed to explore the core attitudes and perceptions of Generation Z towards coffee consumption in Vietnam. In this paper, qualitative approaches were used to interpret the data from in-depth interviews with young Vietnamese consumers. The study revealed that Generation Z in Vietnam considers coffee drinking as a youth culture, which is trendy and globalized. Drinking coffee can be seen …more
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91787
Thesis defence
- Date of defence: 24. 1. 2024
- Supervisor: Václav Stříteský
- Reader: Efthymia Kottika
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91787
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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