Attitudes of Generation Z towards coffee consumption in Vietnam – Thi Ngoc Ha Nguyen
Thi Ngoc Ha Nguyen
Bakalářská práce
Attitudes of Generation Z towards coffee consumption in Vietnam
Attitudes of Generation Z towards coffee consumption in Vietnam
Anotace:
This thesis aimed to explore the core attitudes and perceptions of Generation Z towards coffee consumption in Vietnam. In this paper, qualitative approaches were used to interpret the data from in-depth interviews with young Vietnamese consumers. The study revealed that Generation Z in Vietnam considers coffee drinking as a youth culture, which is trendy and globalized. Drinking coffee can be seen …víceAbstract:
This thesis aimed to explore the core attitudes and perceptions of Generation Z towards coffee consumption in Vietnam. In this paper, qualitative approaches were used to interpret the data from in-depth interviews with young Vietnamese consumers. The study revealed that Generation Z in Vietnam considers coffee drinking as a youth culture, which is trendy and globalized. Drinking coffee can be seen …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 13. 12. 2023
Identifikátor:
https://vskp.vse.cz/eid/91787
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 1. 2024
- Vedoucí: Václav Stříteský
- Oponent: Efthymia Kottika
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91787
Vysoká škola ekonomická v Praze
Bakalářský studijní program:
Bachelor of Business Administration
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