Business Plan - case study of gift boxes

Daria Kozhukhar

Bakalářská práce

Abstract:

The bachelor thesis is focused on the creation of the business plan for company called Avocado Box. This company specializes in creating gift boxes. Company Avocado Box this company is located in Prague, and working as online store. The aim was to identify, whether the start-up idea would be profitable and competitive. The thesis itself consists of two parts. The theoretical one is based on the literature and on-line articles research The theoretical part contains information on how to write a business plan, information about common and standardized business plan items, explains these items and their importance in the business plan. Also, in the theoretical part there is a product market analysis and unit economics analysis. The practical part introduces the case study of a start-up Avocado Box in Prague. There is full information about company such as : product description, suppliers, location and legal structure. In the practical part there is also such important components of a business plan as: unit economics analysis, SWOT analysis and PEST analysis

Keywords

Business plan, Marketing plan, Financial plan, Gift market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: prof. Ing. Mansoor Maitah, Ph.D. Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics Policy and Administration / Business Administration