Evaluation of the benefit of the construction of new cabins in the Lodin campsite in the Czech Republic

Bc. Adéla Pečinková

Diplomová práce

Abstract:

This master thesis proposes a plan for building new cabins in the camp Lodín and evaluates the financial feasibility of this investment. The main objective is to calculate the Return on Investment (ROI) and Payback Period indicator and forecast the potential increase in revenues and occupancy rate that could result from the construction of the new cabins. The thesis observes the current state of the tourism in the area of the village Lodín and finds opportunities for the possible future development of the camp, considering the existing tourism infrastructure and attractions in the surrounding Hradec Králové district. The thesis also provides a plan for the implementation of the new cabin construction project, including considerations for place selection, cabin appearance, and promotion. By achieving these objectives, this thesis aims to make a valuable contribution to the field of tourism development of the camp Lodín and provide insights for other rural communities and businesses seeking to enhance their tourism offerings.

Keywords

camp, services, cabins, Lodín, visitor, village, summer, tourism, tourist, destination, revenue, investment

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 29. 5. 2023
• Vedoucí: Ing. Olga Regnerová, Ph.D.
• Oponent: Zdeněk Chládek, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management