Zpět na vyhledávání

Ondrej SLUKA

Bachelor's thesis

Analysis of utilization of direct sales in Southwestern company

Analysis of utilization of direct sales in Southwestern company
Abstract:
Vo svojej bakalárskej práci analyzujem situáciu v spoločnosti Southwestern hlavne z pohľa-du využitia priameho predaja a marketingovej komunikácie. Prácu som rozdelil do dvoch hlavných častí. V teoretickej časti som s použitím literárnych zdrojov vysvetlil základnú terminológiu a predajné techniky používané v priamom predaji. Praktická časť, ktorú som aplikoval priamo na spoločnosť Southwestern pozostáva …more
Abstract:
My bachelor thesis analyses situation in Southwestern Company mainly from perspective of utilization of direct sales and marketing communication. I divided my thesis into two chapters. In theoretical part, using literary resources I explained basic terminology and sales techniques used in direct sales. Analytical part, applied directly on Southwestern Company consists of three main sub-chapters. In …more
 

Keywords

Priamy predaj predajca produkt motivácia marketingová komunikácia SWOT analýza.
 
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2010
Identifier: 16960

Thesis defence

  • Date of defence: 9. 6. 2010

Citation record

Cite this text
The right form of listing the thesis as a source quoted

SLUKA, Ondrej. Analysis of utilization of direct sales in Southwestern company . Zlín, 2010. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe
https://portal.utb.cz/stag?urlid=prohlizeni-prace-detail&praceIdno=16960 Reference to the local database file of the institution

Tomas Bata University in Zlín

Faculty of Management and Economics

Bachelor programme / field:
Economics and Management / Management and economics

Theses on a related topic

List of theses with an identical keyword.