Language beliefs and beliefs on multilingualism of different agents in an international company

Javier SÁNCHEZ CAMACHO RODRÍGUEZ DE GUZMÁN

Diplomová práce

Abstract:

As globalization progresses, multilingualism has become increasingly valuable for international companies, and in some cases indispensable. Companies have to navigate a complex linguistic environment, interacting with customers, partners and employees who speak a wide range of languages. Despite the growing attention paid to multilingualism, little research has been carried out into how linguistic beliefs and perceptions influence multilingual practices within these companies. Understanding these beliefs is essential, as they shape communication strategies, influence employee integration and affect organizational performance. In international business, knowledge of multilingual practices strengthens cooperation with global partners, improves communication with cross-border customers and facilitates market penetration, offering competitive advantages. In sociolinguistics, research into multilingualism broadens our understanding of language use in professional contexts, revealing the complexity of multilingual and multicultural dynamics in the multilingual business world.

Abstract:

As globalization progresses, multilingualism has become increasingly valuable for international companies, and in some cases indispensable. Companies have to navigate a complex linguistic environment, interacting with customers, partners and employees who speak a wide range of languages. Despite the growing attention paid to multilingualism, little research has been carried out into how linguistic beliefs and perceptions influence multilingual practices within these companies. Understanding these beliefs is essential, as they shape communication strategies, influence employee integration and affect organizational performance. In international business, knowledge of multilingual practices strengthens cooperation with global partners, improves communication with cross-border customers and facilitates market penetration, offering competitive advantages. In sociolinguistics, research into multilingualism broadens our understanding of language use in professional contexts, revealing the complexity of multilingual and multicultural dynamics in the multilingual business world.

Keywords

multilingualism, language beliefs, international companies, intercultural communication, employee integration, language policies, globalization, multilingual practices, workplace diversity, sociolinguistics, corporate culture

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 8. 2024

Obhajoba závěrečné práce

• Vedoucí: prof. Dr. Thomas Johnen

JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH

Ekonomická fakulta

Magisterský studijní program / obor:
Regional and European Project Management / Regional and European Project Management