Ayan Mammadzada
Bachelor's thesis
Strategic Analysis of Estee Lauder
Strategic Analysis of Estée Lauder
Abstract:
This bachelor's thesis employs a mixed-methods approach, combining qualitative analysis with quantitative data analysis of market share and customer behavior to determine the competitive position of the company and identify potential opportunities for expansion and improvement. The thesis aims to conduct an extensive analysis of the external and internal environments and provide recommendations for …moreAbstract:
This bachelor's thesis employs a mixed-methods approach, combining qualitative analysis with quantitative data analysis of market share and customer behavior to determine the competitive position of the company and identify potential opportunities for expansion and improvement. The thesis aims to conduct an extensive analysis of the external and internal environments and provide recommendations for …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://vskp.vse.cz/eid/93467
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Václav Kupec
- Reader: Josef Krause
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/93467
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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