Promotion of Art Events and How to Communicate Their Emotions – Bc. Milan KLEMŠ
Bc. Milan KLEMŠ
Master's thesis
Promotion of Art Events and How to Communicate Their Emotions
Promotion of Art Events and How to Communicate Their Emotions
Abstract:
The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine …moreAbstract:
The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine …more
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2011
Identifier:
18397
Thesis defence
Citation record
ISO 690-compliant citation record:
KLEMŠ, Milan. \textit{Promotion of Art Events and How to Communicate Their Emotions}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Multimedia Communications. 2011. Available from: https://theses.cz/id/5tewfg/.
The right form of listing the thesis as a source quoted
KLEMŠ, Milan. Promotion of Art Events and How to Communicate Their Emotions. Zlín, 2011. diplomová práce (Mgr.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 20. 04. 2011
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikacíPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Multimedia CommunicationsMaster programme / field:
Media and Communications Studies / Marketing Communications
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