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Bc. Milan KLEMŠ

Master's thesis

Promotion of Art Events and How to Communicate Their Emotions

Promotion of Art Events and How to Communicate Their Emotions
Abstract:
The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine …more
Abstract:
The study's aim is designed to explore differences in promotion of high-culture events in contrast to the ones that lie in the popular sector. On the grounds of these findings the study will point out what promotional elements they can adopt from each other to increase their effectiveness. In addition, this work tries to find out whether the theory on emotional communication matches with the genuine …more
 

Keywords

umělecké eventy propagace eventů komunikace emocí
 
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2011
Identifier: 18397

Thesis defence

  • Supervisor: doc. Mgr. Peter Štarchoň, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

KLEMŠ, Milan. Promotion of Art Events and How to Communicate Their Emotions. Zlín, 2011. diplomová práce (Mgr.). Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 20. 04. 2011

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací
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Tomas Bata University in Zlín

Faculty of Multimedia Communications

Master programme / field:
Media and Communications Studies / Marketing Communications

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