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Bc. Petra Zelenáková

Master's thesis

Analýza image vybrané fakulty Masarykovy univerzity

Image assessment of the selected faculty of Masaryk University
Abstract:
This dissertation is focused on the image of a public university as deciding factor has an influence on potential students. The main goal of this dissertation is to analyze an image of Facutly of Economics and Aministration at Masaryk university in the minds of the select group of high school students, and suggest the possible changes in a content of the image of this educational institution in public …more
Abstract:
Diplomová práca sa zaoberá problematikou image vysokej školy ako faktoru ovplyvňujúceho rozhodovanie potencionálnych študentov. Cieľom práce je analyzovať image Ekonomicko – správnej fakulty Masarykovej univerzity vo vedomí vybranej skupiny študentov stredných škôl a navrhnúť prípadné zmeny v obsahu image danej organizácie.
 

Keywords

image druhy image kvalita služieb spokojnosť študentov organizácia verejného sektoru image kinds of image quality of services content to students public sector organization
 
Language used: Slovak
Date on which the thesis was submitted / produced: 6. 5. 2015
Identifier: https://is.muni.cz/th/zy0oo/

Thesis defence

  • Date of defence: 23. 6. 2015
  • Supervisor: doc. PhDr. Růžena Lukášová, CSc.
  • Reader: Mgr. Laura Fónadová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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