Ing. Truc Pham Thanh
Master's thesis
Social Media Marketing
Social Media Marketing
Abstract:
With the rise and popularity of social media among Gen Z cohorts, social media platforms can be a gold mine to capture Gen Z qualified leads and pulling them into the sales funnel. This thesis aims to investigate the possibility of using Chatbots in enhancing lead generation on social media, and acceptance of Generation Z towards this technology throughout their buying decision process on social media …moreAbstract:
With the rise and popularity of social media among Gen Z cohorts, social media platforms can be a gold mine to capture Gen Z qualified leads and pulling them into the sales funnel. This thesis aims to investigate the possibility of using Chatbots in enhancing lead generation on social media, and acceptance of Generation Z towards this technology throughout their buying decision process on social media …more
Language used: English
Date on which the thesis was submitted / produced: 7. 1. 2022
Identifier:
https://is.muni.cz/th/qk52w/
Thesis defence
- Date of defence: 2. 2. 2022
- Supervisor: M.Sc. Anna Németh
- Reader: Ing. Dušan Mladenović, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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