Back to search

Ing. Truc Pham Thanh

Master's thesis

Social Media Marketing

Social Media Marketing
Abstract:
With the rise and popularity of social media among Gen Z cohorts, social media platforms can be a gold mine to capture Gen Z qualified leads and pulling them into the sales funnel. This thesis aims to investigate the possibility of using Chatbots in enhancing lead generation on social media, and acceptance of Generation Z towards this technology throughout their buying decision process on social media …more
Abstract:
With the rise and popularity of social media among Gen Z cohorts, social media platforms can be a gold mine to capture Gen Z qualified leads and pulling them into the sales funnel. This thesis aims to investigate the possibility of using Chatbots in enhancing lead generation on social media, and acceptance of Generation Z towards this technology throughout their buying decision process on social media …more
 

Keywords

Social Media Social Media Marketing Digital Technology Artificial Technology Chatbot Generation Z
 
Language used: English
Date on which the thesis was submitted / produced: 7. 1. 2022
Identifier: https://is.muni.cz/th/qk52w/

Thesis defence

  • Date of defence: 2. 2. 2022
  • Supervisor: M.Sc. Anna Németh
  • Reader: Ing. Dušan Mladenović, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management

Theses on a related topic

List of theses with an identical keyword.
All theses