Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu – Bc. Magdaléna Spišiaková
Bc. Magdaléna Spišiaková
Master's thesis
Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu
The Analysis of the Impacts of Entering the International Market on the Company Management
Abstract:
The purpose of the diploma thesis is to analyse the consequences of the entering on international market of chosen company to the realizing of management. The first part of the work is dedicated to the theoretical background of international business. The main areas of interest are the reasons for entering to the international market and the forms of this enter. The practical part focuses on consequences …moreAbstract:
Táto diplomová práca má za cieľ analyzovať dopady vstupu podniku na medzinárodný trh z pohľadu manažmentu. Prvá časť práce je venovaná teoretickými informáciám a poznatkom z oblasti medzinárodného obchodu. Hlavnými témami sú dôvody a formy vstupu a následné manažovanie aktivít obchodného a marketingového oddelenia. Praktická časť práce je zameraná na dopady vstupu podniku ESET na medzinárodný trh so …more
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 5. 2014
Identifier:
https://is.muni.cz/th/gcrp1/
Thesis defence
- Date of defence: 26. 6. 2014
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Citation record
ISO 690-compliant citation record:
SPIŠIAKOVÁ, Magdaléna. \textit{Analýza dopadů vstupu podniku na mezinárodní trh v oblasti managementu}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2014. Available from: https://theses.cz/id/5w4aad/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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