Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti – Ing. Peter Medveď
Ing. Peter Medveď
Bachelor's thesis
Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti
The Analysis of the Headquarters-subsidiary Relationship in a Multinational Company
Abstract:
This thesis is dedicated to the analysis of the headquarters-subsidiary relationship in a multinational company, which is presented by means of a specific case study. The goal of this thesis is to analyze this relationship in an environment of a chosen multinational company and its impacts and draw suggestions for improvements. The theoretical part describes the process of creation of multinational …moreAbstract:
Bakalárska práca je venovaná problematike analýzy vzťahov medzi centrálou a pobočkou nadnárodnej spoločnosti, ktoré sú prezentované na konkrétnej prípadovej štúdii. Cieľom práce je analyzovať tieto vzťahy v prostredí vybranej nadnárodnej spoločnosti a ich dopadov a vytvoriť návrhy k zlepšeniu. Teoretická časť popisuje proces vzniku nadnárodných spoločností, vymedzuje základné typy nadnárodných spoločností …moreKeywords
Globalizácia strategický management internacionalizácia global multinational international transnational podniková stratégia obchodná stratégia funkčná stratégia marketing reklama telemarketing priamy marketing globalization strategic management internationalization corporate strategy business strategy functional strategy advertisement direct marketing
Language used: Slovak
Date on which the thesis was submitted / produced: 17. 5. 2012
Identifier:
https://is.muni.cz/th/h9bid/
Thesis defence
- Date of defence: 28. 6. 2012
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Viliam Záthurecký, MBA
Citation record
ISO 690-compliant citation record:
MEDVEĎ, Peter. \textit{Analýza vztahu mezi centrálou a pobočkou nadnárodní společnosti}. Online. Bachelor's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2012. Available from: https://theses.cz/id/60m2sx/.
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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