Compendium of Persuasive User Experience Design Techniques – Bc. Miroslav Kolesár
Bc. Miroslav Kolesár
Master's thesis
Compendium of Persuasive User Experience Design Techniques
Compendium of Persuasive User Experience Design Techniques
Abstract:
Teoretická časť tejto práce sa zaoberá problematikou persuázie v oblasti user experience a jej psychologického pozadia. Praktická časť práce pozostáva z vytvorenia modelových príkladov persuazívnych vzorov a vytvorení online knižnice persuazívnych vzorov.Abstract:
The theoretical part of the work deals with problematics of persuasion in user experience and its psychological background. The practical part of the work consists of creating model examples of persuasive patterns and persuasive patterns library available online.
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2018
Identifier:
https://is.muni.cz/th/ivfvu/
Thesis defence
- Date of defence: 22. 6. 2018
- Supervisor: RNDr. Tomáš Obšívač
- Reader: RNDr. Mgr. Jaroslav Bayer
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering
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