Bc. Miroslav Kolesár

Master's thesis

Compendium of Persuasive User Experience Design Techniques

Compendium of Persuasive User Experience Design Techniques
Abstract:
Teoretická časť tejto práce sa zaoberá problematikou persuázie v oblasti user experience a jej psychologického pozadia. Praktická časť práce pozostáva z vytvorenia modelových príkladov persuazívnych vzorov a vytvorení online knižnice persuazívnych vzorov.
Abstract:
The theoretical part of the work deals with problematics of persuasion in user experience and its psychological background. The practical part of the work consists of creating model examples of persuasive patterns and persuasive patterns library available online.
 
 
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2018

Thesis defence

  • Date of defence: 22. 6. 2018
  • Supervisor: RNDr. Tomáš Obšívač
  • Reader: RNDr. Mgr. Jaroslav Bayer

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky