Ing. Sarath Thulaseedharan Mallika

Master's thesis

Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd

Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Abstract:
The aim of the thesis is to recommend a better social media marketing strategy to Royad Global, Kakat Impex Private Limited, Kerala, India for achieving effective Brand communication. Thesis will focus on existing social media marketing strategies adopted by Royad Global, a living technology company based in India with operations in Doha, Qatar. Theoretical part of the thesis will focus more on explaining …more
Abstract:
The aim of the thesis is to recommend a better social media marketing strategy to Royad Global, Kakat Impex Private Limited, Kerala, India for achieving effective Brand communication. Thesis will focus on existing social media marketing strategies adopted by Royad Global, a living technology company based in India with operations in Doha, Qatar. Theoretical part of the thesis will focus more on explaining …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 1. 7. 2020

Thesis defence

  • Date of defence: 26. 8. 2020
  • Supervisor: Ing. Martin Klepek, Ph.D.
  • Reader: doc. RNDr. Ing. Roman Šperka, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné