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Kay Hettwer

Master's thesis

Online marketing in the fitness industry

Online marketing in the fitness industry
Abstract:
In a homogenous marketplace such as the fitness industry where products are easily subject to substitution, marketing has been an essential component to the growth and success of fitness companies. Growing health awareness, the boom of social media, the increasing usage of mobile devices and in general the incremental relevance of the Internet are among other factors which emphasise the importance …more
Abstract:
In a homogenous marketplace such as the fitness industry where products are easily subject to substitution, marketing has been an essential component to the growth and success of fitness companies. Growing health awareness, the boom of social media, the increasing usage of mobile devices and in general the incremental relevance of the Internet are among other factors which emphasise the importance …more
 

Keywords

Online marketing Fitness Industry
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/qssys/

Thesis defence

  • Date of defence: 7. 6. 2018
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: PhDr. Ilona Toufarová

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