Zpět na vyhledávání

Ing. Lucia Polakovičová

Master's thesis

Stanovení strategie podniku pro vybraný podnik

The businness strategy in the enterprises
Abstract:
The subject of Master thesis "The business strategy in the enterprises" is a theory of management in terms of corporate strategy with emphasis on the creation and application of specific strategies for the selected business. In this thesis the theoretical part is dedicated to two key areas, which are enterprise and corporate strategy. The theoretical part is also describing the analysis of internal …more
Abstract:
Predmetom diplomovej práce „Stanovenie stratégie podniku pre vybraný podnik“ je teória a riadenie z hľadiska tvorby podnikovej stratégie s dôrazom na vytvorenie a aplikáciu konkrétnej stratégie pre vybraný podnik. Teoretická časť sa venuje dvom kľúčovým oblastiam tejto diplomovej práce, ktorými sú podnik a podniková stratégia. V teoretickej časti sú popísané analýzy vnútorného a vonkajšieho prostredia …more
 

Keywords

Strategický manažment strategická analýz SWOT analýza Porterov model konkurenčného prostredia. Strategic management strategic analyses SWOT analyse Porter´s model of competitive environment.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 5. 5. 2009
Identifier: https://is.muni.cz/th/u1zij/

Thesis defence

  • Date of defence: 5. 6. 2009
  • Supervisor: Ing. Viliam Záthurecký, MBA
  • Reader: Ing. Petr Mikuš, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

Theses on a related topic

List of theses with an identical keyword.
All theses