Economic analysis of vegan restaurant market in the Czech Republic

Alžběta Minaříková

Bakalářská práce

Abstract:

This work is primarily engaged in the definition of vegans as consumers of services and the potential of this market for some entrepreneurs in the Czech Republic. First, who vegans are is explained, their attitudes, opinions and reasons for veganism. Part of this work is a description of the history of veganism and comparison of markets in Europe and other countries. The practical part consists of an analysis of the market in the Czech Republic and discusses supply and demand for products and services for vegans. The aim of this work is to find out whether there is a hole in the market and what is the potential in the Czech Republic in terms of veganism. For this, I used quantitative research of demand of specific group and I analyzed the current situation on the supply side. I used the so-called SWOT analysis to evaluate internal and external factors affecting the success of the market or different organization. The analysis describes the various strengths, weaknesses, opportunities and threats.

Keywords

Vegan, Vegetarian, Restaurant, Analysis, Market, Demand, Supply, Lifestyle, Health

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management