Business plan of “HanBo” – A Korean-Czech Fusion Restaurant in Prague

Manh Truong Do

Bakalářská práce

Anotace:

This thesis presents a business plan for Hanbo, a contemporary fusion restaurant located in Prague, with a unique and innovative fusion inspired by Korean-Czech cuisine. HanBo aims to deliver culinary value through the fusion of Asian and European gastronomy, serving the market of diners seeking for novel creativity in culinary experiences.This thesis will be divided into two main parts, which are the theoretical and the practical parts. The first part is the theoretical part that provides an overview of the culinary industry along with outlines the strategic frameworks and analytical tools used, including PEST, SWOT, Porter's Five Forces, Business Model, etc. The rest is the practical part, applying analytical tools and methods to the HanBo restaurant business model, developing a systematic operational plan, practical strategies for business implementation, and finally, conducting a financial analysis to evaluate the feasibility of the business model.

Abstract:

This thesis presents a business plan for Hanbo, a contemporary fusion restaurant located in Prague, with a unique and innovative fusion inspired by Korean-Czech cuisine. HanBo aims to deliver culinary value through the fusion of Asian and European gastronomy, serving the market of diners seeking for novel creativity in culinary experiences.This thesis will be divided into two main parts, which are the theoretical and the practical parts. The first part is the theoretical part that provides an overview of the culinary industry along with outlines the strategic frameworks and analytical tools used, including PEST, SWOT, Porter's Five Forces, Business Model, etc. The rest is the practical part, applying analytical tools and methods to the HanBo restaurant business model, developing a systematic operational plan, practical strategies for business implementation, and finally, conducting a financial analysis to evaluate the feasibility of the business model.

Klíčová slova

Culinary, Korean-Czech, Restaurant, Business Plan, Fusion, Food, Culture, Prague

Keywords

Culture, Prague, Business Plan, Food, Culinary, Korean-Czech, Restaurant, Fusion

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 5. 2026

Obhajoba závěrečné práce

• Obhajoba proběhla 2026
• Vedoucí: Aleš Kubíček
• Oponent: Karel Pernica

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration