Bc. Jana Larsson
Bachelor's thesis
Etický audit marketingové komunikace
Ethics audit of marketing communication
Abstract:
Interaction between ethics and business has become more visible in last years due to increasing amount of scandals. This trend has also expanded into the countries of central and east Europe. Investors entering these countries have implemented methods of ethics management which they copied from their mother companies. However in the local environment their importance and purpose often stayed unclear …moreAbstract:
Prepojenie etiky s podnikaním sa v dôsledku množiacich káuz v posledných rokoch dostalo do popredia záujmov. Tento trend začal postupne prenikať i do krajín strednej a východnej Európy. Príliv zahraničných investorov spustil proces aplikácie metód etického riadenia prevzatých z materských spoločností. V domácom prostredí však význam a zmysel týchto pojmom často zostal nepochopený. Táto práca operuje …moreKeywords
Morálka etika obchodná etika marketing marketingová komunikácia marketingový mix marketingová etika etický audit etický kódex etická klíma Moral ethics business ethics marketing communication marketing mix marketing ethics ethical audit code of ethics (standart of business conduct) ethical climate
Language used: Slovak
Date on which the thesis was submitted / produced: 27. 7. 2009
Identifier:
https://is.vsfs.cz/th/hyfl5/
Thesis defence
- Date of defence: 24. 8. 2009
- Supervisor: prof. Ing. František Zich, DrSc.
- Reader: doc. Dr. Zdeněk Cecava, CSc.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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