Theses 

Advertisement – new phenomenon of communication – Ing. Ladislav Centár, MBA

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Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication & Bachelor of Science in Business Administration

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Ing. Ladislav Centár, MBA

Bakalářská práce

Advertisement – new phenomenon of communication

Advertisement – new phenomenon of communication

Anotace: Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore, we will compare affects of two similar companies that have been in the business for a same time, with one putting a lot of effort into innovations and advertising marketing and the other one doing otherwise. The results will show that, innovations and keeping up with trends show very pleasant outcome in formation and building strong brand, unlike other method.

Abstract: Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore, we will compare affects of two similar companies that have been in the business for a same time, with one putting a lot of effort into innovations and advertising marketing and the other one doing otherwise. The results will show that, innovations and keeping up with trends show very pleasant outcome in formation and building strong brand, unlike other method.

Keywords: Customers, innovation, advertising, iDOM, BigMat, personalization

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2015
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: Mgr. Linda Kozáková

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní


Nahoru | Aktuální datum a čas: 22. 7. 2019 07:54, 30. (sudý) týden

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