Advertisement – new phenomenon of communication – Ing. Ladislav Centár, MBA
Ing. Ladislav Centár, MBA
Bachelor's thesis
Advertisement – new phenomenon of communication
Advertisement – new phenomenon of communication
Abstract:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …moreAbstract:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/yyj2s/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Linda Kozáková
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
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