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Ing. Ladislav Centár, MBA

Bachelor's thesis

Advertisement – new phenomenon of communication

Advertisement – new phenomenon of communication
Abstract:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …more
Abstract:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …more
 

Keywords

Customers innovation advertising iDOM BigMat personalization
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier: https://is.vsfs.cz/th/yyj2s/

Thesis defence

  • Date of defence: 25. 6. 2015
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Linda Kozáková

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration

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