Advertisement – new phenomenon of communication – Ing. Ladislav Centár, MBA
Ing. Ladislav Centár, MBA
Bachelor's thesis
Advertisement – new phenomenon of communication
Advertisement – new phenomenon of communication
Anotácia:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …viacAbstract:
Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/yyj2s/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2015
- Vedúci: Ing. Jiří Šnajdar
- Oponent: Mgr. Linda Kozáková
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / odbor:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
Práce na příbuzné téma
- Žádné práce na příbuzné téma.