Advertisement – new phenomenon of communication

Ing. Ladislav Centár, MBA

Bachelor's thesis

Anotácia:

Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore, we will compare affects of two similar companies that have been in the business for a same time, with one putting a lot of effort into innovations and advertising marketing and the other one doing otherwise. The results will show that, innovations and keeping up with trends show very pleasant outcome in formation and building strong brand, unlike other method.

Abstract:

Advertising has been crucial part of any successful company. Being visible and reachable has been the most important part of every business. Communication with customers mostly begins with good advertising campaign. In this thesis, we will investigate what impact each advertising style and approach has on customers. Moreover we will review what medium selection is currently the most important. Furthermore, we will compare affects of two similar companies that have been in the business for a same time, with one putting a lot of effort into innovations and advertising marketing and the other one doing otherwise. The results will show that, innovations and keeping up with trends show very pleasant outcome in formation and building strong brand, unlike other method.

Keywords

Customers, innovation, advertising, iDOM, BigMat, personalization

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 6. 2015
• Vedúci: Ing. Jiří Šnajdar
• Oponent: Mgr. Linda Kozáková

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration