The impacts of advertising on consumer and firms – Thao Nguyen Thi Phuong
Thao Nguyen Thi Phuong
Bakalářská práce
The impacts of advertising on consumer and firms
The Impacts of Advertising on Consumer and Firms
Anotace:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …víceAbstract:
Billions of dollars are spent on advertising by marketers every year to attract potential customers. But can advertising bring benefits to big brands? Why it is important for the firms to spend on advertising? To seek the answer to these questions, this article considers the effects of advertising on heavy advertised firms and consumers. The practical part was completed by conducting and collecting …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 3. 2015
Identifikátor:
http://www.vse.cz/vskp/eid/55860
Obhajoba závěrečné práce
- Obhajoba proběhla 10. 9. 2015
- Vedoucí: Zuzana Dlouhá
- Oponent: Jaromír Prokop
Citační záznam
Citace dle ISO 690:
NGUYEN THI PHUONG, Thao. \textit{The impacts of advertising on consumer and firms} [online].
Praha, 2015 [cit. 2021-01-26]. Dostupné z: <https://theses.cz/id/6jpmnf/>.
Bakalářská práce.
Vysoká škola ekonomická v Praze.
Vedoucí práce Zuzana Dlouhá.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/55860
Vysoká škola ekonomická v Praze
Bakalářský studijní program / obor:
Ekonomie a hospodářská správa / Economics
Práce na příbuzné téma
-
The Power of Emotions: Emotional Appeals in Advertising
Olena Levchytska -
Advertising Coca-Cola: Development of Language and Style in Advertising Texts of the Coca-Cola Company
Barbora BLAŽKOVÁ -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Yuliya Laas -
Event Marketing as a part of the selected company Sales Promotion (case study)
Adam Steger -
Event Marketing as a part of the selected company Sales Promotion
Mariia Ruskykh -
Sales and development of electronics industry companies in China
Caimeng Jiang