Zpět na vyhledávání

Simon Kolář

Bachelor's thesis

Současná marketingová strategie v segmentu fast fashion

Contemporary fast fashion marketing strategy
Abstract:
The thesis deals with current marketing strategies in fast fashion. The company Primark, which falls under the fast fashion model, has been selected to analyse the marketing strategy. It focuses on selling clothing for men, women and children as well as selling home accessories. The aim of the thesis is to analyze the marketing activity and overall performance of the selected company. The thesis concludes …more
Abstract:
Záverečná práca sa zaoberá súčasnými marketingovými stratégiami v oblasti fast fashion. Na analýzu marketingovej stratégie bola vybraná spoločnosť Primark, ktorý spadá pod model fast fashion. Zameriava sa na predaj oblečenia pre mužov, ženy a deti a tak isto aj predajom doplnkov do domácnosti. Cieľom práce je analyzovať marketingovú aktivitu a celkovú činnosť vybraného podniku. V závere práce sú priblížené …more
 

Keywords

Fast fashion marketing marketingová stratégia značka trh segmentácia trhu image zákazníci preferencie
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 5. 2024
Identifier: https://is.ambis.cz/th/u6val/

Thesis defence

  • Date of defence: 28. 5. 2024
  • Supervisor: Ing. Ladislav Pátík, Ph.D.
  • Reader: Ing. Monika Březinová, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.
Složka Reference to the local database directory of the institution