Advertisement – the phenomenon of communication – Bc. Yana Buriakova
Bc. Yana Buriakova
Bachelor's thesis
Advertisement – the phenomenon of communication
Advertisement – the phenomenon of communication
Abstract:
This work is intended to describe and present a brief overview of advertising development and its role in modern world. Taking into account different methods of advertising and persuasion tactics I investigated case studies of such controversial type of advertisement as social advertisement. The purpose of my thesis is to find out more about phenomenon of communication and persuasion. Nowadays advertising …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier:
https://is.vsfs.cz/th/eh656/
Thesis defence
- Date of defence: 9. 6. 2017
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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