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Bc. Yana Buriakova

Bachelor's thesis

Advertisement – the phenomenon of communication

Advertisement – the phenomenon of communication
Abstract:
This work is intended to describe and present a brief overview of advertising development and its role in modern world. Taking into account different methods of advertising and persuasion tactics I investigated case studies of such controversial type of advertisement as social advertisement. The purpose of my thesis is to find out more about phenomenon of communication and persuasion. Nowadays advertising …more
 

Keywords

Marketing advertising social communication consumer customer manipulation company influence product persuasion.
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier: https://is.vsfs.cz/th/eh656/

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

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